Korui (Brazil)
Sustainable Menstrual Care Advancing Equity and Reducing Waste
Sustainable Menstrual Care Advancing Equity and Reducing Waste
The problem they solve
Millions of women and girls face period poverty, limited access to safe menstrual products, and persistent stigma. Meanwhile, disposable menstrual items generate enormous environmental waste, contributing billions of units to landfills each year. The lack of education and access compounds both the social and ecological challenges.
Their solution
Korui addresses menstrual inequity and environmental harm simultaneously. Through its Dona do Meu Fluxo initiative, the company donates one menstrual cup for every ten sold, ensuring vulnerable communities gain long-term access to safe, reusable products. These donations are paired with menstrual education workshops that strengthen autonomy, break stigma, and support informed health choices. Korui’s proprietary product designs improve usability and comfort, while its e-commerce and NGO partnerships enable scalable distribution across Brazil.
Traction
● 600,000+ reusable products sold
● 220M+ single-use menstrual products prevented from reaching landfill
● 10,000+ menstrual cups donated to vulnerable communities
● ~1,000 new customers per month
These metrics signal robust demand and validated product–market fit.
Why they matter now
As climate concerns intensify and menstrual inequity persists globally, Korui offers a scalable solution that improves health, promotes dignity, and dramatically reduces environmental impact. With rising adoption, strong customer loyalty, and a model easily adaptable to other Latin American markets, Korui is positioned to become a leading force in sustainable menstrual care worldwide.
Who they are
Korui is a sustainability-driven menstrual health and personal care brand that eliminates waste while advancing menstrual equity. The company designs reusable menstrual cups, cloth pads, and underwear that are plastic-free, durable, and comfortable, offering consumers a healthier, more sustainable alternative to single-use products.
Sustainable Menstrual Care Advancing Equity and Reducing Waste
The problem they solve
Millions of women and girls face period poverty, limited access to safe menstrual products, and persistent stigma. Meanwhile, disposable menstrual items generate enormous environmental waste, contributing billions of units to landfills each year. The lack of education and access compounds both the social and ecological challenges.
Their solution
Korui addresses menstrual inequity and environmental harm simultaneously. Through its Dona do Meu Fluxo initiative, the company donates one menstrual cup for every ten sold, ensuring vulnerable communities gain long-term access to safe, reusable products. These donations are paired with menstrual education workshops that strengthen autonomy, break stigma, and support informed health choices. Korui’s proprietary product designs improve usability and comfort, while its e-commerce and NGO partnerships enable scalable distribution across Brazil.
Traction
● 600,000+ reusable products sold
● 220M+ single-use menstrual products prevented from reaching landfill
● 10,000+ menstrual cups donated to vulnerable communities
● ~1,000 new customers per month
These metrics signal robust demand and validated product–market fit.
Why they matter now
As climate concerns intensify and menstrual inequity persists globally, Korui offers a scalable solution that improves health, promotes dignity, and dramatically reduces environmental impact. With rising adoption, strong customer loyalty, and a model easily adaptable to other Latin American markets, Korui is positioned to become a leading force in sustainable menstrual care worldwide.
Who they are
Korui is a sustainability-driven menstrual health and personal care brand that eliminates waste while advancing menstrual equity. The company designs reusable menstrual cups, cloth pads, and underwear that are plastic-free, durable, and comfortable, offering consumers a healthier, more sustainable alternative to single-use products.